La industria gráfica, factor clave de las industrias culturales y creativas de Navarra [The graphics industry, a key part of Navarre’s cultural and creative industries]

Abstract

The text provides a comprehensive analysis of the current situation of the graphics industry in Navarre. With a history spanning centuries in the Community, the industry is now going through a major transformation in terms of both technology and its business model. The article covers the historical development of the industry and outlines its characteristics in the present, focusing on four companies which stand out for their size, export performance and technological innovation. It regards innovation as a pathway in the present and future, without losing touch with its territory. It aims to promote and encourage the development of the industry from a cultural, creative and innovative perspective.