Navarra Film Industry: la marca del sector audiovisual navarro [Navarra Film Industry: The audiovisual brand from Navarre]

Abstract

In March 2023, the Navarrese audiovisual sector officially presented a new initiative that had been months in the making. It was the Navarra Film Industry, a project in response to the challenge faced by the different public and private agents that make up Navarra’s audiovisual ecosystem to find formulas that would bring the separate entities together and to develop coordinated strategies that would serve the sector as a whole. The purpose of this article is to contextualize its creation, to review the main milestones of the activity it has been carrying out in its two-year lifespan thus far and to introduce some ideas on its possible evolution.